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General Guidelines for Excellent Titles, Descriptions and Tags

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Titles, descriptions and tags are essential in helping buyers search for and find your file. They’re also your best tool when it comes to effectively advertising your item on PoweredTemplate Marketplace. Think of them as the first glimpse buyers get of your item!

Tip: Include Unique Information
When you add words to your keywords and titles, include any unique information that sets your product apart from the rest. Mention any specific technological components of the item that are unique, including fonts, logos, data-driven elements, or animation. For example, if you are shooting an aerial image, include that in the description of your title.

Item Titles

Your title is the first thing a potential buyer sees, so it’s important to be informative, concise and professional. Include the most relevant information only. A title made up of vague advertising buzzwords is less effective than one that is clear and descriptive.


  • Must be no more than 100 characters including spaces
  • English characters only


  • You must specify in your title if the item is a Google Slides Theme or a MS Word/PowerPoint/Adobe Illustrator Template.
  • Unique item titles that are easy to remember are more effective in creating a brand. For newly published Items, you must include your brand name at the beginning of your item title
    • For example “Acme” is the brand name and “Acme | Monochrome Google Slides Theme” is the full title.

Examples of Acceptable Titles:

  • Vertex | Financial Management PowerPoint Template 
  • Pineapple | Startup Pitch Deck Google Slides Theme

Examples of Good Titles:

  • “This is the File Name” – Capitalize the first and last words, all principal words and any words longer than 3 letters.
  • “Template with XML file” – Capitalize acronyms and abbreviations like XML and PSD.
  • “PowerPoint Template” – Follow the industry standard even if it doesn’t follow the normal capitalization rules. For example, use PowerPoint and OpenOffice instead of PowerPoint and Openoffice.

Examples of Bad Titles:

  • “THIS IS NOT ACCEPTABLE” – Do not use all caps.
  • “this is also not acceptable” – Do not use all lowercase.
  • “Beautiful File” or “The Best Template” – Do not use subjective words like brilliant, amazing, or best. These words describe your opinion rather than what the file actually is, and aren’t helpful for potential buyers.
  • “User9909 – File Name” – Do not append your username or any other less-relevant information to the file name.
  • “Apple-like Design” – Do not describe what your item is similar to in its title, describe what it actually is.
  • “Photography – Photo Theme for Photographers”  – Do not spam your item title with keywords. This is known as keyword stuffing. 

Item Descriptions


  • Your description must accurately describe all elements of your main file.
  • If your preview includes any images, fonts or other assets not included in the main file you must note this.

Tips and Hints

Your description must accurately describe your item, its technical and aesthetic qualities, requirements and limitations.

  • Explain your item in clear, plain language. Not every buyer will be an expert in your field, so it’s important to make sure that you’re not going to confuse them. 
  • Include all relevant technical specifications and limitations of your item. For example, if you are selling a set of icons, are the icons individual files or do they all come on a single .PSD? Are the icon colors editable? Are vectors included as well? What dimensions are included?

Once you’ve satisfied those requirements, it’s time to think about how to best promote your item and yourself. Item descriptions have a lot more to offer in that regard than titles or tags – you can include more text, images and can customise the look of your description with HTML and include the file into your main product archive.

  • Put yourself in the buyer’s place. If you were looking for an item like yours, what would you search for? What information would you need to know? What sets your item apart from the rest?
  • Include example images of your item “in action”, without misleading potential buyers. Make sure it’s clear exactly what they receive in the main download.
  • If your portfolio on PoweredTemplate Marketplace includes items related to the one you’re describing, consider including links to those items.
  • Make sure your description is readable. Long blocks of plain text are hard on the eyes. Break your description up into relevant paragraphs with clear headings to keep buyers interested.

Item Tags

While the Marketplace search engine will take a look at all the title, text, and attributes of the file, quality tags are the most important tool for search. Tags should accurately describe your item, its specifications, subject matter, context and style.


  • Maximum of 50 tags.
  • Tags must be separated by commas, in lowercase, spelled correctly (using American Standard English) and should relate to your item, its specifications and its possible uses.
  • Do not use the same tag more than once for the same item. The Marketplace search engine will combine the words in different ways, so the item will be searchable for any combination of the tags.
    • For example: not need to write these tags: business management, time management, financial management. To get the same result will be enough to write them in this way: business, time, management, financial
  • Do not use the same tags for every item. Each tag must be relevant to the item it is applied to.
  • You are not permitted to put your own username, or the username of another author in item tags.
  • You are not permitted to put the name of another author’s item in your item tags.

Tips and Hints

  • Identify subjects or elements – Any keyword list should start with the concrete subjects or elements in your submission. Subjects are frequently nouns or activities. E.g., flower, piano, banner, house, echo, teaching.
  • Identify context, industry, or uses. If your item applies to a larger industry, profession, or field, make sure a key applies to it. E.g., business, chemistry, music, career.
  • Identify functionality or features. Identify the functional elements, if any, in your file. Functionality can include a “contact form” in a theme, “tileable” in a texture, or “gallery” in a layout. Features can also include important attributes that buyers may search for.
  • Identify Mood or Style. Choose a couple of keywords that communicate the thematic mood of a file’s design, or the design style. Don’t forget abstract terms like seasons, emotions, or concepts. Note: Avoid using over-used tag terms like “Web 2.0″ or “sleek.” These terms are popular and frequently applied incorrectly, which means poor search results for buyers.
  • Clarify. Make sure your terms are clear and not ambiguous. For example, if you included the tag “bar” did you mean…
    • a financial bar chart?
    • a pub where alcohol is served?
    • a physical object like a crossing-bar?
    • bar, as in the verb “to stop or prevent”?
    • a navigation bar for an application menu?
    • a legal term or organization?

Add additional tags if it can clarify the elements and features of your file. Frequently, words for the context of another tag can help. “Bar” and “alcohol” might be used to search for a pub, while “bar” and “chart” might be used to search for a business infographics or financial data.

  • Check your spelling. Misspelled tags will not come up in searches for correctly spelled words. You can check your spelling with on-line dictionaries such as Merriam-Webster or the American English version of the Cambridge Dictionary.
  • Use phrases – Tags don’t have to be a single word. If your file is an illustration of a brown bear, you may use the two word tag “arctic bear.” But try not to use the same word more than once for the same item.
  • Always use lowercase – Do not capitalize words in tags even if they’re an acronym (e.g., usa, nasa, nba, nascar, raid, etc).

You always may use Tag Suggestion Tool which helps to choose and select the most relevant tags for your product.

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